Adaptability for Broadcasters

Creative idea

The crux of this project lies in ensuring seamless adaptability across a myriad of formats, which is intrinsic to working with broadcasters. This necessity underscored the need for an exceptionally flexible RED BEE system. At its core, the style hinges on the concept of format adaptability, permeating every facet — including the revamped logo and the approach to typographical elements. A dynamic interplay is evident in the new logo, where the RED “B” cleverly adapts to the smallest of formats, employing larger and smaller rectangles to illustrate this metamorphosis.

Brand name: Red Bee Creative
Advertiser / client: Red Bee Creative
Product / service: Creative agency
Campaign name: Adaptability for Broadcasters
Agency network: INDEPENDENT AGENCY
Agency: TWID, Kyiv
Web address: https://www.redbeecreative.com/
Creative director: Alex Twista
Additional company: Project manager - Ana Partyn, Design director - Masha Bystrova, Graphic designer - Lina-Maria Shlapak.