Haiqu: Quantum computer symphony

Creative idea

Quantum computers are quite clumsy, and their results are extremely noisy. Haiqu helps significantly improve the quality of work of quantum computers and organize this noise. Working on the identity, we focused on the spirit of invention and scientific vibe. The logo is based on the image of Hladini figures, which are used to describe noise and explain the principle of operation of quantum computers. These are patterns that are formed from small particles, such as sand, on vibrating plates. The logo is especially revealed in the animation, clearly visualizing the manifestation of this phenomenon. The font part is a monospaced font with rounded corners, reminiscent of computer chip markings.

Brand name: Haiqu
Advertiser / client: Haiqu
Product / service: Software development
Campaign name: Haiqu: Quantum computer symphony
Agency network: INDEPENDENT AGENCY
Agency: TWID, Kyiv
Web address: https://haiqu.ai/
Creative director: Alex Twista
Additional company: Design Director – Masha Bystrova, Designer – Alexander Protsenko, Illustrator – Sima Shpin’, Web Designer — Evgen Zavyshynets, Motion — Kyril Andryuschenko, Project manager – Vika Kuzminova.