Crime without punishment

Creative idea

'Crime Without Punishment' is a monumental 50-kilogram, 6,000-page exposé chronicling Russia's heinous crimes, notably the illegal deportation and indoctrination of Ukrainian children. More than a book, it stands as a symbol of truth and justice, presented to global institutions like NATO and the European Parliament. Its vastness mirrors the gravity of the atrocities and the compelling evidence against the culprits. This initiative transcends traditional communication, urging global recognition, empathy, and action against these inhumane acts.

Brand name: Ukrainian Leadership Academy
Advertiser / client: The Ministry of Foreign Affairs of Ukraine
Product / service: Non-profit, non-governmental organization
Campaign name: Crime without punishment
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Media agency: Bickerstaff.756
Additional company: Bickerstaf.311
Production company: Bickerstaf.311
Web address: https://ual.ua/en
Creative director: Ilia Anufriienko
Copywriter: Vlad Minchev
Additional company: CEO: Selega Nika Project manager: Anastasiia Kolomiiets Junior strategist: Nadiia Melnyk Junior designer: Liza Popova Motion designer: Oleg Shava Pr manager: Anastasiia Polska Junior pr manager: Viktoriia Ivanishina