Brauton x Mochi

Creative idea

A product innovation by Brauton, the beer with taste of music: The Umami Beer, a collaboration of Brauton and Mochi, the renowned Japanese fusion restaurant in Vienna. The classic Brauton design of a vinyl label went just perfectly with integrating the Japanese flag and making it clear where the main inspiration for the Umami Beer came from. The typography emphasizes the concept by making the line spacing so large that it is reminiscent of a Japanese vertical typeface.

Brand name: Brauton
Advertiser / client: Brauton & Mochi
Product / service: Beer with a taste of music
Campaign name: umami beer
Agency network: INDEPENDENT AGENCY
Agency: HFA-Studio
Web address: https://hfa-studio.com/Brauton-Umami
Creative director: Leo-Constantin Scheichenost, Charlie Scheichenost, Fabian Dankl
Art director: Leo-Constantin Scheichenost, Charlie Scheichenost, Fabian Dankl
Designer: Leo-Constantin Scheichenost, Julia Presslauer