FLORISTA COFFEE COMPOST

Creative idea

When Barcaffè introduces Flora, coffee with prestigious Rainforest Alliance Certificate, it aims to catch the attention of the more ecologically aware coffee drinkers. That is why Barcaffè - upon launching Flora - presents a special sustainability project, based on the fact that coffee grounds are a highly valuable source of nutrients for plants, and as such excellent for composting and fertilising. So, at the launch of the ethically and environmentally conscientious Flora coffee, Barcaffe doesn't just serve consumers a new coffee blend, but also introduces: Florista Coffee Compost, a high-quality organic fertilizer made from the coffee grounds of Barcaffè Flora.

Brand name: Barcaffe
Advertiser / client: Atlantic Droga Kolinska d.o.o.
Product / service: BARCAFFE FLORA
Campaign name: FLORISTA COFFEE COMPOST
Agency network: INDEPENDENT AGENCY
Agency: Herman & partnerji, Ljubljana
Media agency: Publikum Media
Digital agency: BOLD AM Agencija, d.o.o.
Additional company: Biotehniška Fakulteta, Univerza v Ljubljani, Klemen Mramor
Web address: https://flora.barcaffe.si/
Creative director: Katja Petrin Dornik
Art director: Gregor Čeferin
Copywriter: Katja Petrin Dornik
Designer: Ewa Bogataj
Account director (agency): Arin Gašperin
Client account director: Arin Gašperin
Strategic planner / strategist: Aida Gadžo
Pr director: Sara Švegl