Don't Let Femicides Be Covered Up

Creative idea

According to annual reports of 2023, there have been 248 suspicious deaths of women. There was something wrong with these deaths with much suspicion around them. In Turkey, whenever a dead body is found in the streets, it is typically covered by placing newspapers over it, also seen in femicide cases which are covered up rapidly. On International Women's Day, BirGün Newspaper created a unique installation aiming to make the public question. “Covering up the truth” being the center of the idea, the installation consisted of a dummy covered up with newspapers, headline stating, “Don’t let femicides be covered up!” in the heart of Istanbul.

Brand name: BirGun
Advertiser / client: BirGün Newspaper
Product / service: Newspaper
Campaign name: Don't Let Femicides Be Covered Up
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Additional company: Public Film
Production company: Public Film
Agency chief executive officer: Burcu Özdemir
Chief creative officer: İlkay Gürpınar
Executive creative director: Volkan Karakaşoğlu
Creative director: Mesut Koçarslan, Serdar Güngör
Art director: İlayda Köroğlu
Copywriter: Orkun Süslü
Account director (agency): Deniz Yavuz
Client account director: İrem İlyas
Managing director: Ela Bilgisel
Strategic planner / strategist: Toygun Yılmazer, Nisan Danışman, Berkay Başer, Ilgın Akın
Film production: Vehbi Berksoy, Emir Arpacı
Director: Ekin Sensev
Agency producer: Nilay Ciğit, Mert Adabaş
Post production producer: Nurdan Karaçayır
Digital creative: İdil Akıncı, Kaan Poçukoğlu, Büşra Taşoğlu
Additional company: Brand Manager - İrem Aydoğan Brand Executive - Nil Şipal