Amalfi Terrazza

Creative idea

Malfy Gin was striving to make its mark in two new markets, while coming up with an idea that would stand out and bring the spirit of the Amalfi Coast to Belgrade and Podgorica. Many symbols were considered, but one stood out – the typical cascades and terraces, or la terrazza, which became our creative platform. In collaboration with professor Marko Lađušić from Faculty of Applied Arts in Belgrade, and Faculty of Fine Arts in Cetinje, we created Amalfi Terrazza - unique artistic works, that will stay as a legacy to all citizens and visitors of the two capitals.

Brand name: Malfy Gin
Advertiser / client: Pernod Ricard Serbia
Product / service: Amalfi Terrazza / Malfy Gin
Campaign name: Amalfi Terrazza
Agency network: INDEPENDENT AGENCY
Agency: New Media Team, Belgrade
Additional company: Pernod Ricard Serbia; Direct Media United Solutions
!n/f[label_opt1:]: 1