Audi | Rap-A-Car Campaign

Creative idea

Getting young people to watch ads is merely impossible. What they do watch, however, is rap videos. So we found the best way to get in there. Audi presents Audi Rap-A-Car. The first platform, that enables rap artists to rent the latest Audi models for their music videos. For free.

Brand name: Audi Bulgaria
Advertiser / client: Porsche BG
Product / service: Rap-A-Car
Campaign name: Audi | Rap-A-Car
Agency network: SAATCHI & SAATCHI
Agency: Saatchi&Saatchi Sofia
Media agency: Dentsu Bulgaria
Production company: Clamer Production Studio
Web address: https://rapacar.com/
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Agency chief executive officer: Radomir Ivanov, Petar Keserdzhiev
Creative director: Vladimir Dimitrov
Art director: Erkan Gyumryukchiev, Yonko Patev
Copywriter: Vladimir Dimitrov, Simeon Vangelov
Account director (agency): Velislava Chavdarova
Strategic planner / strategist: Anastasia Tomeshkova
Film production: Atanas Barzakov
Director: Georgi Manov
Director of photography: Krum Rodriguez
Music: Stefan Simeonov
Post production: Blagoslav Nikolov