Sav od igre

Creative idea

Turning the package into a robot-making kit. The ambition was to engage adults and children in a creative process while repurposing our box so that no part of Munchmallow goes to waste. We designed 15 unique Robomunch toys. The blueprints are placed inside the box, with a QR code that leads to tutorials. Our communication appealed the most to the children and crafty adults but to engage adult TG, we intentionally made robots a complex build. Because of it, children make toys with the help of their parents, siblings etc. and this activity allowed them to spend quality time offline.

Brand name: Munchmallow
Advertiser / client: Jaffa Crvenka (Munchmallow)
Product / service: Munchmallow
Campaign name: Munchmallow - Sav od igre
Agency network: INDEPENDENT AGENCY
Agency: ŽIŠKA, Belgrade
Media agency: Media House
Digital agency: ŽIŠKA
Additional company: Level4, Smurfit Kappa, MediaHouse, DreamDust
Production company: Dream dust
Web address: https://www.jaffa.rs/en/munchmallow/
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Agency chief executive officer: Sonja Stojanović
Chief creative officer: NA
Executive creative director: NA
Creative director: Milja Šijakinjić
Art director: Velimir Skalušević
Copywriter: Neda Petronijević
Designer: Level4 studio
Account director (agency): Sonja Stojanović
Client account director: Ivan Žagar
Media director: NA
Managing director: NA
Strategic planner / strategist: Sonja Stojanović
Senior planner: NA
Pr director: NA
Photographer: ŽIŠKA
Illustrator: Level4 studio
Film production: Dream dust
Director: Raša Antić
Director of photography: Dušan Ivanović
Music: Dream dust
Screenwriter: Sonja Stojanović
Agency producer: Jelica Skalušević
Post production: Dream dust
Post production producer: Dream dust
Digital production: ŽIŠKA
Digital strategist: Sonja Stojanović
Digital creative: ŽIŠKA
Event production: NA
Additional company: Level4, Smurfit Kappa, MediaHouse, DreamDust