Season of Childhood Joys

Creative idea

Czechs and Slovaks can't wait for Cheese Season. Like little children, all year they keep asking us, 'Is it here yet?' The entire campaign, besides showcasing the products, really also celebrated the joy of childhood. On TV, outdoors, in the app, in the PR, with influencers, on social media and even with the first use of fake OOH in the Czech Republic. And finally, in a real, gigantic ball pit for adults in Olomouc, where people waited in line to try it out. All formats were united by both a celebratory message about children's joy associated with the cheese season and the symbol of yellow balls.

Brand name: McDonald's
Advertiser / client: McDonald's
Product / service: McDonald's
Campaign name: Season of Childhood Joys
Agency network: DDB WORLDWIDE
Agency: DDB Prague
Digital agency: Follow Bubble
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Agency chief executive officer: Jan Faflík
Chief creative officer: Klára Palmer, Dora Pružincová
Art director: Iván Ardura
Copywriter: Ondřej Doskočil Amrich
Designer: David Boleslav
Account director (agency): Nikola Bochová
Strategic planner / strategist: Maroš Gonda
Photographer: Pavel Hejný
Film production: Bistro Films
Director: Marek Partyš
Agency producer: David Havel
Post production: Jakub Coufal
Event production: Eventually Agency
Additional company: Senior Project Manager: Dominika Sabova Event Designer: Marek Plecitý & Tomáš Martin DOP: Filip Marek Sound Design,: Ondrej Dvorak