The 360 course into smuggling

Creative idea

How do you promote a series about a character whose actions you can’t openly discuss? Simple: you don't just find one way; you find many. Griselda Blanco, the Godmother of Miami’s drug empire, was so feared that even Pablo Escobar stood aside. She made millions from selling 'snow.' When you can’t speak directly about the greatest Godmother of all time, you leave clues across the city: hints in weather forecasts, a snow stamp, or a mysterious package drop in the city center. The story unfolds everywhere if you know where to look.

Brand name: Netflix
Advertiser / client: Netflix
Product / service: Streaming Service
Campaign name: Griselda, the transportation innovator
Agency network: INDEPENDENT AGENCY
Agency: KUBIS Bucharest
Media agency: Wavemaker Romania
Additional company: Puzzle Onvertising
Production company: Luca’s Art Film
!n/f[label_opt1:]: 2
Creative director: Maria Teodorof
Art director: Laurențiu Lupu, Alexandra Baciu, Marius Goleanu, Victor Firan
Copywriter: Marina Deacu
Account director (agency): Camelia Matei, Ada Gheorghiu
Media director: Patrycja Gradkowska
Managing director: Talida Cristea
Strategic planner / strategist: Tereza Morti
Senior planner: Bianca Mănescu
Pr director: Sabrina Canea, Daniela Marin
Film production: Luca’s Art Film
Director: Gabriel Juduc, Toni Cartu

Director of photography: Ștefan Comănescu, Silviu Crăciun , Toni Cartu

Additional company: Andreea Cartu, Head of Social
 Puzzle Iulia Boloca, Sr. Copywriter
 Puzzle Alex Nimurad, Sr. Art Director
 Puzzle Andreea Cotet, Sr. Social Media Manager Puzzle Alexandra Hera – Media Account Manager Wavemaker Dan Chiriac - OOH Media Planner GroupM Maciek Janiszewski - Netflix Title Marketing Manager CEE
 Amalie Rang - Netflix Marketing Production Manager Monika Wasilewska - Netflix Social Marketing Manager CEE Lucja Dzierzak - Netflix Head of Social Marketing CEE