MG4 Launch

Creative idea

Despite the challenges of 2024, MG is defying market stagnation by introducing the MG4 as a leader in electric vehicles in Turkey. The brand seeks to propel its legacy into a dynamic future with cutting-edge design and technology. Historically, acceleration has represented power and survival, symbolizing the need for change and progress.Therefore, we declared, 'Take the leap now for the greatest transformation.' By highlighting the MG4's transformative power, we drew a parallel between hair transformation and the vehicle's impact, visualizing users achieving a stylish image through their connection with their cars.

Brand name: MG
Advertiser / client: MG Turkey
Product / service: Automotive
Campaign name: MG4 Launch
Agency network: INDEPENDENT AGENCY
Agency: BLAB / Istanbul
Production company: Riders Film
Web address: https://www.mg-turkey.com/
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