#TheDonationMap

Creative idea

The idea of TheDonationMap is to redirect Fortnite's monetization feature to support UNITED24 generating donations through the experience gamers live on a dedicated Fortnite Map. It’s a groundbreaking fusion of gaming and philanthropy, transforming the virtual world of Fortnite into a unique brand experience for gamers, and more generally speaking a one-of-a-kind experience with the Ukrainian cause. By recreating Kyiv's Independence Square within the game, it offered gamers a unique opportunity to contribute to the real-world cause of rebuilding the Prybuzka ambulatory clinic in Ukraine. It’s a win win activation.

Brand name: UNITED24
Advertiser / client: UNITED24
Product / service: UNITED24
Campaign name: #TheDonationMap
Agency network: HAVAS
Agency: Havas Digital Kyiv
Additional company: Havas Play France
Production company: Ctrl/Art/D
Agency chief executive officer: Denys LOHVYNENKO, Stéphane GUERRY
Chief creative officer: Fabrice PLAZOLLES
Executive creative director: Oleksiy MOROZOV
Art director: Quentin CLAUSSE, Elise PRUVOST, Théo TROMEUR, Coraline VACHER, Nicolas LEBAS
Copywriter: Nil NIVIERE SCHOUVALOFF, Pierre RIBOULET
Account director (agency): Alyona GARASCHUK
Client account director: Danylo BRAGA, Yéléna LEHMANN
Pr director: Alice SHEIN
Additional company: Pierre ACUÑA - Head of gaming & esport Thibaut ARTHAUD - Head of new business Zoé DOMINGUEZ, Léonie HUWETTE, Madani HAFDANE - Project manager Raphaël DUPRAZ - Account Manager Data & Insight Thibaud GOUNOD - Project manager gaming & esport Audelia LELOUP - Head of influence & PR Jeremy METAIS - Influence & PR officer Adrien PEREIRA - Head of brand content strategies Celine TRAN - Influence & PR consultant Illia Holitsyn - CEO & Co-founder Ctrl/Art/D