Blindjourney

Creative idea

Blind individuals still face misunderstanding and social integration challenges. A common belief is that their imaginations are limited due to lack of sight. Kézzelfogható Foundation addresses this through art projects. AI opened a new opportunity that is particularly interesting for blind artists: the ability to create visual art by words. We introduced them Midjourney by which they depicted Budapest through their perceptions based on their everyday life or a defining memory. The artworks were displayed on citylights, creating a thought-provoking open-air gallery. To emphasize their impact, we exhibited each artwork at the exact location it depicted. The project expanded to a fundraising exhibition and a school education program.

Brand name: Kézzelfogható Alapítvány
Advertiser / client: Kézzelfogható Alapítvány
Product / service: Non-profit
Campaign name: Blindjourney - Another point of view
Agency network: INDEPENDENT AGENCY
Agency: Café Communications Budapest
Media agency: Café Reklám Zrt.
Digital agency: Be Social Kft.
Web address: https://blindjourney.hu/
Agency chief executive officer: Zoltán Simon
Chief creative officer: Andrea Horváth
Art director: Kristóf Murányi
Copywriter: Kinga Havas
Designer: Áron Lőrincz
Account director (agency): László Csősz
Media director: Márta Hornai
Strategic planner / strategist: Boglárka Ónody
Pr director: Krisztina Rácz
Photographer: Bence Mladin
Director: Oresztész Nemes
Agency producer: Nóra Beszta
Additional company: Agency Account manager: Barbara Schmidt Blind Artists: Melitta Lakatos Barbara Kónya Mária Baráth Gábor Pribitek Máté Szakács Viktor Erdődy Márton Csányi