LOSEV - 25 Years Challenge

Creative idea

LÖSEV aimed to tell the story of how they are very close to defeating Leukemia, the hopeless disease of the 90s. This story had to be explained in a way that everyone would share it, and be a part of it. When we analyze NGO communications, we realize they have a common and dramatic tone of voice. We needed to do something different because we were telling a tale of heroism. Our concept was 'challenges'. Our campaign started with film and continued with outdoor and digital applications. We made our campaign a topic of discussion in mainstream media.

Brand name: LOSEV
Advertiser / client: LOSEV
Product / service: Non-Government
Campaign name: 25 Years Challenge
Agency network: INDEPENDENT AGENCY
Agency: Liberté Istanbul
Production company: Panda Films
Agency chief executive officer: Cihangir Gümüş
Executive creative director: Cihangir Gümüş
Creative director: Semih Özdemir
Art director: Ekremcan Arslan, Deniz Şencan
Copywriter: Fatih Düzyol
Account director (agency): İrem Gül
Client account director: Üstün Ezer
Managing director: Kazım Kutal Demir
Strategic planner / strategist: Melih Ekim
Film production: Panda Films
Director: Hakan Kemixiz
Music: 25m2
Post production: İmaj
Additional company: Account Manager: Yiğit Atilla