Life Saving App

Creative idea

Context: Ukrainians have created an application for women that looks like a menstrual calendar, but a hidden function calls the police in 2 clicks in the event of violence.  Goal: To communicate about the app with as many women as possible to provide a tool to help in unpredictable situations, but remain invisible for man.  Strategy: do not disclose the name of the app and logo, do not provide direct links to the App Store and Google Play, do not talk openly about functionality and communicate in places inaccessible to men.

Brand name: KRYLA
Advertiser / client: UNFPA Ukraine
Product / service: Mobile App
Campaign name: Life Saving App
Agency network: INDEPENDENT AGENCY
Agency: KYIFORNIA / KYIV
Web address: https://www.kyifornia.com
Executive creative director: Yuriy Kurov
Creative director: Yuriy Kurov, Julia Kurova
Art director: Julia Kurova
Copywriter: Uliana Koinichenko, Anzhela Osypova
Designer: Kateryna Kochubei
Account director (agency): Olga Sachenko
Client account director: Nina Bagayeva
Media director: Olga Syrotiuk
Pr director: Olga Syrotiuk
Illustrator: Daryna Zgurovets
Additional company: Project manager: Katya Logvinova PR manager: Bohdana Sadzhenytsa PR manager: Maryna Schepienko Communication Assistant, UNFPA Ukraine: Olena Finaieva