The tale of the deaf and magic music

Creative idea

MTS is the largest mobile operator in Russia. In 2021, the company introduced a new service: the KION online cinema. The service is using a subscription model, however 40% of young Russians prefer not to pay for content. The client’s goal was to tell its target audience that KION will offer content worth paying for. In order to draw attention to its own content, MTS KION decided to shoot feature films and post them on its free YouTube channel. One of such films was the horror movie, “Tale of the Deaf”.

Brand name: MTS
Advertiser / client: MTS
Product / service: MTS KION
Campaign name: Musicians' Nightmares
Agency network: INDEPENDENT AGENCY
Agency: Zebra Hero Moscow
Executive creative director: Artem Tsaregorodcev
Creative director: Denis Kolesov
Director: Philip Yuriev
Director of photography: Mikhail Khasaya
Music: 433 Sound Agency
Screenwriter: Philip Yuriev
Agency producer: Anna Bokina
Additional company: Executive producers: Andrey Paukov Elena Samoilova Artem Tsaregorodtsev Maria Yakovleva Valery Kopytin Nikolay Verstin Arina Yezhova Ravil Salikhov Line producers: Elena Panfilova, Yulia Volova 1st AD Daria Kostyuchenko Production designer Alexandra Nikiforova Costume designer Anna Kudevich Casting director Elena Chigvintseva Editor Kirill Khandurin Sound Nikita Gankin