DOOM

Creative idea

To attract tech-lovers, we installed the legendary game DOOM onto robotic lawnmowers, turning them into gaming consoles. Released on the game's 30th anniversary, this idea taps into the long-standing challenge of installing DOOM on unusual devices. Unlike previous attempts, we took it further by offering it as a free update worldwide, making multiplayer playable on a non-gaming device for the first time. This campaign, created in collaboration with Husqvarna’s R&D team, serves as an homage to DOOM's creators and the innovative spirit of the game.

Brand name: Husqvarna
Advertiser / client: Husqvarna
Product / service: Husqvarna Automower
Campaign name: DOOM
Agency network: MCCANN WORLDGROUP
Agency: Prime Weber Shandwick Stockholm
Production company: B-Reel Films
Creative director: Petter Lublin
Art director: Fredrik Moberg
Copywriter: Kasper Moss
Director: Simon Jung
Agency producer: Renée Lorenius
Additional company: Client Lead - Josefina Bergström Project Manager - Sara Wenkel Integrated Media Specialist - Daniel Wahlström Global PR Manager - Karin Tångstedt Communications & Content Director - Jonas Eklöf Vice President Marketing EPAC - Jenny Fischer-Toivo Software Engineers - Björn Mannefred, Simon Lövgren, Christian Bondesson, Erik Hårsmar, Marcus Nording Vice President Media Relations - Chris Hamilton Manager Media Relations - Danny Finlay