The 15-Minute Pizza Map

Creative idea

Gamers like to eat while playing. But they hate wasting precious gameplay time cooking. Their go-to food is usually something quick and easy to make, yet delicious One product checks all those boxes: Feliciana, Dr. Oetker's frozen pizza. To let Gen Z gamers know about this, we went straight to Fortnite. And created a new battle royale arena, built to look exactly like a Feliciana. Each battle round lasts exactly 15 minutes – the same time it takes to prepare the pizza.

Brand name: Dr. Oetker
Advertiser / client: Dr. Oetker Bulgaria
Product / service: Fast moving consumer goods
Campaign name: The 15-Minute Pizza Map
Agency network: OGILVY
Agency: &play studio Sofia
Creative director: Ivan Totev, Dimitar S. Stefanov
Art director: Maria Mihaylova
Copywriter: Ani Puncheva
Film production: Ivan Ilchev
Additional company: Client: Irina Georgieva Twitch Streamer: Jeni Ivanova