The Griselda Snowstorm

Creative idea

We seized the national dialogue around the winter's lack of snow and ingeniously positioned 'Griselda' as a monumental snowstorm barrelling from Medellín through Romania. To amplify the impact, we enlisted the presence of legendary Romica Jurca, Romania’s most iconic weather forecaster, whose career began across the world at the same time as Griselda Blanco's. We strategically embedded subtle yet powerful Griselda references throughout the weather forecast, seamlessly integrating elements like Miami’s weather, Colombia’s currency value, Griselda branding, and the show’s launch date into the news ticker.

Brand name: Netflix
Advertiser / client: Netflix
Product / service: Streaming Service
Campaign name: Griselda, the transportation innovator
Agency network: INDEPENDENT AGENCY
Agency: KUBIS Bucharest
Additional company: Luca’s Art Film
Production company: Luca’s Art Film
Creative director: Maria Teodorof
Art director: Laurențiu Lupu
Copywriter: Marina Deacu
Account director (agency): Camelia Matei, Ada Gheorghiu
Managing director: Talida Cristea
Strategic planner / strategist: Tereza Morti
Senior planner: Bianca Mănescu
Film production: Simona Dumitrascu, Radu Selaru
Director: Gabriel Juduc
Director of photography: Ștefan Comănescu
Post production: Marian Ciungu
Additional company: Maciek Janiszewski - Netflix Title Marketing Manager CEE
 Amalie Rang - Netflix Marketing Production Manager Monika Wasilewska - Netflix Social Marketing Manager CEE Lucja Dzierzak - Netflix Head of Social Marketing CEE