We all need more FUN

Creative idea

Slovaks smile very little. As a national brand, FUN Radio felt it was our duty to make them smile. To achieve this, we used AI to clone the voices and humorous style of our main celebrity presenters. They interacted with users by commenting on their photos online and through an interactive citylight, making people smile 24/7.

Brand name: FUN Radio
Advertiser / client: FUN Radio
Product / service: FUN Radio station
Campaign name: We all need more FUN
Agency network: INDEPENDENT AGENCY
Agency: TRIAD Bratislava
Additional company: TRIAD Advertising
Agency chief executive officer: Maru Mitlikova
Chief creative officer: Martin Woska
Creative director: Vlado Kurek
Art director: Kamil Krajnak
Copywriter: Juraj Stehlík, Lucia Kekeňák, Denisa Rusnáková
Designer: Jakub Cehelský
Account director (agency): Martin Pajerský
Client account director: Martina Bátorová
Managing director: Katarina Polakova
Strategic planner / strategist: Monika Farkasova, Šimon Gál
Photographer: Tomáš Pospíchal
Film production: RE:SET
Director: Juraj Mráz
Director of photography: Oliver Záhlava
Music: Ľubor “Karol” Krištof
Agency producer: Martin Repka, Petra Burianová, Jana Repková
Digital production: Roman Janajev, Dávid Špak
Digital strategist: Monika Farkasova
Digital creative: Soňa Kočková