Szafir Artist - the virtual influencer

Creative idea

Go beyond the frames - that' s the slogan of our campaign and the brand manifesto created to stimulate audiences' creativity and change their thinking about art. To achieve this, we created Szafir - the brand's Virtual Artist and AI creating art based on state-of-the-art algorithms. The creation of a virtual influencer by a brand is going beyond what influencer marketing actually is. It gave Bombay Sapphire a local ambassador who is not saddled with all the “burdens” of real influencers and ambassadors. It also gave users a unique opportunity to be part of a brand ambassador by co-creating the AI algorithm!

Brand name: Bombay Sapphire
Advertiser / client: Bacardi Martini Polska
Product / service: Bombay Sapphire
Campaign name: Step beyond the frame. Stir creativity
Agency network: SERVICEPLAN
Agency: Labcon, Warsaw
Creative director: Paweł Woźnica
Art director: Aleksandra Krajewska
Copywriter: Emilia Stasiak-Witkowska
Designer: Paweł Woźnica, Przemysław Piekarski
Account director (agency): Krzysztof Żukowski, Anna Balcerowska
Client account director: Agnieszka Węgrzyn, Yuliya Martsinovich
Managing director: Marta Łysiak
Strategic planner / strategist: Joanna Kulig, Adam Kręgielewski
Digital strategist: Dominika Matyszewska
Digital creative: Katarzyna Bąba, Aleksandra Miernik