Prymus

Creative idea

When an AI-driven machine effortlessly passes Poland's most iconic exam, it's high time to discuss changes in the national school system. An experiment conducted on behalf of the 'Zwolnieni z Teorii' foundation became the starting point for a broad PR campaign aimed at catching the attention of the Ministry of Education and decision-makers.

Brand name: 'Zwolnieni z Teorii' foundation
Advertiser / client: Zwolnieni z Teorii
Product / service: Social campaign
Campaign name: Prymus
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + Jung von Matt
Additional company: monday comms
Production company: Shootme Warsaw
Web address: https://otwarcinazmiane.pl/
Agency chief executive officer: Marcin Gaworski
Chief creative officer: Adam Smereczyński
Art director: Adam Smereczyński
Copywriter: Aleksander Frydrych
Designer: Michał Rogalski, Michał Murawski
Account director (agency): Emilia Błaszczak, Martyna Walkowiak
Client account director: Klaudia Traczyk
Managing director: Magdalena Kozanowska
Strategic planner / strategist: Agnieszka Gozdek
Senior planner: Sylwia Rytel, Małgorzata Gontarska
Film production: Zdzich Heydel
Director: Maciej Dydyński
Director of photography: Maciej Dydyński
Additional company: Eliza Krysztofiak, Partner, Sales-Driven Marketing - monday comms; Emilia Mitura, Communication Manager - monday comms; Marta Szafranek, Senior Account Executive - monday comms