Audi | Rap-A-Car Engagement

Creative idea

We turned one of the hottest rappers in Bulgaria, and beyond, into brand ambassadors for Audi. We took over their videos and feeds for free, by launching our new platform - Audi Rap-A-Car, that enables rap artists to rent the latest Audi models for their music videos.

Brand name: Audi Bulgaria
Advertiser / client: Porsche BG
Product / service: Rap-A-Car
Campaign name: Audi | Rap-A-Car
Agency network: SAATCHI & SAATCHI
Agency: Saatchi&Saatchi Sofia
Media agency: Dentsu Bulgaria
Production company: Clamer Production Studio
Web address: https://rapacar.com/
Agency chief executive officer: Radomir Ivanov, Petar Keserdzhiev
Creative director: Vladimir Dimitrov
Art director: Erkan Gyumryukchiev, Yonko Patev
Copywriter: Vladimir Dimitrov, Simeon Vangelov
Account director (agency): Velislava Chavdarova
Strategic planner / strategist: Anastasia Tomeshkova
Film production: Atanas Barzakov
Director: Georgi Manov
Director of photography: Krum Rodriguez
Music: Stefan Simeonov
Post production: Blagoslav Nikolov