The Boring Phone

Creative idea

Heineken is a beer brand that is all about creating a fresher world through the power of socialization. And social life was more interesting when phones were more boring. That’s why they created The Boring Phone, a phone to help people to socialize, in real life. The phone was made to fit with the necessities of gen-z, connecting with the current zeitgeist around digital detox and the importance of disconnecting in order to connect with others.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: The Boring Phone
Agency network: PUBLICIS
Agency: LePub, Milan
Media agency: Dentsu Redstar
Additional company: LePub, Singapore
Production company: Somesuch
Chief creative officer: Mihnea Gheorghiu
Executive creative director: Andrey Tyukavkin; Eoin Sherry; Cyril Louis
Creative director: Corina Patraucean; Rainor Marinho; Jack Christensen; Sergey Mast;
Art director: Flavia Conti; Alejandro Gutierrez; Peter Sjo
Copywriter: Cristiana Candido; Nikolay Malchev
Account director (agency): Shirine Aoun; Carmit Poleg; Ilaria Castiglioni; Luigi Palma Rossana de Rosa
Strategic planner / strategist: Monica Radulescu; Adam Lotz; Ilko Petkov; Charles Laporte Aust; Francois Rousseau
Pr director: Isabella Cecconi
Agency producer: Francesca Zazzera; Anna Sica; Matilde Bonanni; Sabrina Sanfratello; Caterina Collesano; Giorgia Bellondi; Daniela Inglieri; Tina Paolella
Digital production: Vittorio Cafiero
Additional company: Global CEO LePub, CCO Publicis Worldwide - Bruno Bertelli; Global CCO - Cristiana Boccassini; Head of Art - Andrea Ferlauto; Senior PR Manager - Eleonora Botta; Head of Creative Technology - Mauro Mazzei; Project Manager - Kejsi Haxhi; CSO - Sol Ghafoor; Senior Project Manager - Adriana Dinu; Digital Project Manager - Keefe Cordeiro; Account - Candida Franchi; ACD - Valentino Borghesi - Geo Joseph - Roberto Ardigò - Rudy Zulkifly - Yuste de Lucas