Forte Femme

Creative idea

A week before International Women’s Day, a huge number of bloggers, journalists and ordinary people noticed that money started to have a nice smell. Then the bank revealed Forte Femme perfume and, together with thousands of businesswomen, daubed all money circulating in their businesses with it. Female entrepreneurs received a gift from the bank – perfume sets with the essence, scented cash register tape and “Woman entrepreneur” stickers. On TV and Radio, famous female entrepreneurs of Kazakhstan unveiled what the scent stands for: respect, overcoming, success, confidence, achievements and victories of businesswomen.

Brand name: Forte Bank
Advertiser / client: Forte Bank
Product / service: Banking services
Campaign name: Forte Femme
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Yekaterinburg
Executive creative director: Andrei Gubaidullin
Creative director: Anton Rozhin