Roomies From The Wild

Creative idea

Without immediate action, our forests and wetlands are at risk of disappearing due to human’s environmental impact. This could mean that countless animals may lose their homes. We imagined the worst-case scenario: animals having to search for new places to live. As our apartments seemed to be the best option, they began searching for rooms to rent on Facebook groups, while influencers ’offered’ them accommodations and shared their experiences of cohabitation with their wild roomies. However, there is better solution that benefits everyone: by donating to WWF, we can ensure that animals can continue to reside in their natural habitats.

Brand name: WWF Hungary
Advertiser / client: WWF Hungary
Product / service: NGO / Charity
Campaign name: Roomies From The Wild
Agency network: ICOM
Agency: Artificial Group, Budapest
Web address: https://roomiesfromthewild.com/
Creative director: Vera Länger
Art director: Sándor Szalay, Laura Lőrinczy
Copywriter: Liliána Nemes
Designer: Sándor Szalay
Account director (agency): Károly Széni
Additional company: Account crew: Gergő Lussa, Vivien Vörös Head of Social: Lídia Gulyás Social crew: Nóri Cser, Kristóf Nagy