The Day A Country STOOD Still

Creative idea

National Delay Day directly appeals to the public to slow down while driving - by delaying real-life events people usually rush to. Apart from the symbolic delay of Prague’s Astronomical Clock, delaying major events like the national football cup, theater plays or university classes generated response from TV news, press, social media, and influencers, as well as major companies and the wide public who organically joined the initiative and postponed their own schedules.

Brand name: Czech Insurance Association
Advertiser / client: Czech Insurance Association
Product / service: Czech Insurance Association
Campaign name: National Delay Day 2024
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Additional company: Hero & Outlaw
Web address: https://www.13minut.cz/
Agency chief executive officer: Jan Binar
Chief creative officer: Leonard Savage
Executive creative director: Martin Svetlík
Creative director: Vítězslav Štrobl, Aleš Brichta, Joey Tehranian
Art director: Tereza Víznerová, Mario Poor
Copywriter: Michal Mikeš
Account director (agency): Michal Míka
Client account director: Stanislava Vyhlídalová
Media director: Jan Suda
Managing director: Ivo Půr
Pr director: Denisa Ladka Morgensteinová
Agency producer: Jitka Baldwin
Additional company: Account Manager: Bára Divíšková Web Developer: Tomáš Kysel Social Media: Monika Šindelářová, Tomáš Tancer Media & Channel Specialist: Daniela Klapálková Communication Executive: Dany Rotkovský Creative Excellence Manager: Alice Reindlová Global Creative Product Director: Carmen Bistrian CCO, Europe: Adrian Botan Global CCO: Javier Campopiano Creative Director, CEE: Catalin Dobre PR Specialist: Daniela Kalinová, Noemi Krausová