Contact: The Story Of Uncle Salman, A Man Who Met Aliens

Creative idea

In our campaign, we utilized Uncle Salman's story of encountering aliens and his struggle to capture clear evidence due to low-quality phone cameras. We showcased the Samsung Galaxy S22's advanced features such as night mode, zoom, and 8K recording, positioning it as the perfect phone for capturing extraordinary experiences. We created a mockumentary and teaser featuring Uncle Salman's story, followed by a series of 'how-to' tips for recording high-quality footage with the Galaxy S22, aiming to inspire space enthusiasts and promote the phone's capabilities.

Brand name: Samsung Galaxy S22
Advertiser / client: Samsung & Kontakt Home
Product / service: Electronics
Campaign name: Contact: The Story Of Uncle Salman, A Man Who Met Aliens
Agency network: INDEPENDENT AGENCY
Agency: Endorphin
Executive creative director: Orkhan Kerimov
Art director: Ramin Farzullayev
Copywriter: Sabina Rustamli
Account director (agency): Farhad Shabanov
Client account director: Aydan Khalilova
Illustrator: Samanta Kadyrova
Film production: Emotion Group
Director: Emin Muradov
Director of photography: Murad Muradli
Screenwriter: Bilal Ashrafov
Agency producer: Ulker Askerli
Digital creative: Mushfig Shiraliyev