FUTURE ME by AI & ING

Creative idea

It is difficult to think about our distant future. Our brains tend to focus on the present, especially when the future doesn’t look promising. Where the human brain may struggle, Artificial Intelligence comes to the rescue. Using state-of-the-art generative AI, we created Future Me: AI-powered app that enables clients to create personalized visions of them on retirement. Using several AI models, we’ve achieved a truly personalized experience, where users could see how they will look like in the distant future doing the things they love. And consider saving for this future with ING retirement products.

Brand name: ING
Advertiser / client: ING
Product / service: ING retirement products
Campaign name: FUTURE ME by AI & ING
Agency network: SERVICEPLAN
Agency: GONG Gliwice
Media agency: MEDIAHUB
Creative director: Michał Bucholc
Art director: Damian Oleśko
Copywriter: Adam Tokarski
Designer: Natalia Hołowińska
Account director (agency): Monika Poryszewska
Media director: Bartłomiej Stańczak
Digital production: Ewelina Maj
Digital creative: Katarzyna Mierzwa
Additional company: ING: Barbara Pasterczyk - Director of Communication and Brand Experience, Magdalena Horzela - Principal Marketing Expert, Anna Witecka - Expert Lead Brand Management, Joanna Piętka - Marketing Expert, Barbara Deszcz - Marketing Expert,