Trivial Pursuit Hotel

Creative idea

The quality of your stay depended on your ability to answer questions from the Trivial Pursuit board game. For instance: if you knew Napoleon’s height in cm - you slept in a king size bed. If not - only a folding bed for you. The same principle worked for everything: from hotel transfer and a swimming pool - to your food and the size of your TV. Even to book a stay on the hotel's website you had to answer questions, so even if you weren’t lucky enough to go there, you’d learned that Trivial Pursuit is a quiz game

Brand name: Hasbro
Advertiser / client: Hasbro
Product / service: Trivial Pursuit
Campaign name: Trivial Pursuit Hotel
Agency network: LEO BURNETT
Agency: Leo Burnett Moscow
Additional company: Prodigious
Production company: Prodigious: Maria Romenskaya - Business Development Director
Web address: https://www.trivialpursuithotel.org/
Creative director: Evgeny Shinyaev, Andrey Yarinich
Art director: Mikhail Yarovikov
Designer: Sergey Vasyanin, Valeria Pauli
Account director (agency): Daria Tarasova - Senior Account Manager
Client account director: Ilya Khrushchev - Client Service Director
Media director: OMD: Tatiana Burtseva - Media Director; Daria Borisova - Account Director; Evgeniya Dubovskaya - PR Director; Evgeniya Lysenko - Business Development Director
Strategic planner / strategist: Kirill Iorish - Strategic Planning Director
Pr director: Ksenia Sharapova - Senior PR manager
Director: Ilya Aksyonov
Director of photography: Yan Yasinsky
Agency producer: Egor Gorbunov
Post production: Prodigious: Nadezhda Smolnikova - Head of Advertising Production; Polina Gavrilova - Production Designer
Digital strategist: Digitas Moscow: Ekaterina Beloshkurskaya - Interactive Project Manager; Roman Kazakov - Interactive Projects Group Head
Digital creative: Ilya Ilyaskin - Digital Art Director
Event production: Milkh: Nadegda Lobanovskaya - Producer; Sergey Khinsky - Creative Producer
Additional company: Hasbro Anna Sverzhina - Marketing Manager Anastasia Vasilieva - Brand Manager Anastasia Alekseeva - Brand Manager ARC Retail Russia Larisa Paramonova - Managing Director Julia Drozdova - Customer Relations Director Yulia Merkulova - Project manager