BEYMEN GOLDEN OPULENCE

Creative idea

For over 50 years, Beymen has been a premier luxury destination, celebrating the rich cultural legacy of Ottoman fashion that has influenced global trends for 500 years. The history of luxury in Turkey, rooted in Ottoman culture, has made it a center of opulence for millennia. Beymen's portfolio includes top brands like Dior, Valentino, Tom Ford, and Balmain, which were commissioned to create pieces inspired by Turkish heritage. These designs serve as a tribute to the lasting impact of Turkish culture on the world of fashion.

Brand name: BEYMEN
Advertiser / client: BEYMEN
Product / service: Exhibition
Campaign name: BEYMEN GOLDEN OPULENCE
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Additional company: bureau patek
Agency chief executive officer: Burcu Özdemir
Chief creative officer: İlkay Gürpinar
Creative director: Ozge Guven
Art director: Kemalcan Başaran
Copywriter: Eren Altuniş
Account director (agency): tugce demirbas
Managing director: Ela Bilgisel
Strategic planner / strategist: Toygun Yılmazer,Berkay Başer, Ilgın Akın