Kidnapped by Russia

Creative idea

Ukrainian children had been abducted through fake Russian summer camps. We decided to borrow Russia's own tactics to raise awareness. Just when Latvian parents were looking for summer camps for their kids, we created our own fictitious camp. Enticing offers lured parents to click, leading them to a special landing page. As they scrolled, the unsettling story unfolded. We then created a prison playground opposite the Russian Embassy. National outrage allowed us to turn our platform into a fully fledged conference that was attended by activitists, politicians, and even Olena Zelenska herself.

Brand name: Russia's War on Children
Advertiser / client: Embassy of Ukraine 
of the Republic of Latvia
Product / service: Government
Campaign name: Russia's War on Children
Agency network: MCCANN WORLDGROUP
Agency: McCann Riga
Media agency: Mindshare
Additional company: Komunikācijas aģentūra; Truesix
Web address: https://russiaswaronchildren.org & https://kids-camp.org/
Agency chief executive officer: Valters Jonāts
Creative director: Sintija Popena
Art director: Roberts Galviņš
Copywriter: Romāns Galaiko
Designer: Edgars Drusts, Ilze Vucēna
Account director (agency): Liene Meistere
Client account director: Roberts Melbārdis
Media director: Ansis Štāls
Managing director: Madara Gore-Bērziņa
Strategic planner / strategist: Oskars Toms Lībers
Film production: Policy Productions
Music: Bliss Audio