l'appel album

Creative idea

87 species in the Rhodope Mountains are on the verge of extinction. for people this sounds like just another headline. the animals do have a voice. people just don’t know how to hear it. that’s how l’appel was born. the universal language of music made the connection between wildlife and all the city-dwellers out there. we commissioned ambient artist angel simitchiev to collect sounds from the mountain and mix them in an 8-track album. the launch was supported by a website detailing the issue and providing relevant resources. each time the album was streamed, a set sum of money was transferred from velingrad to rewilding rhodopes.

Brand name: Tymbark
Advertiser / client: mineral water Velingrad
Product / service: FMCG
Campaign name: l'appel album
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Web address: https://priziv.velingradvoda.bg/
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: Asya Maradzhiyska
Designer: Andriana Petkova
Account director (agency): Sanya Stefanova
Strategic planner / strategist: Ekaterina Mutafchieva
Additional company: account manager: Lyubomir Kashilski designer: Bozhidar Ivanov ambient artist: Angel Simitchiev