Postcards from Ukraine

Creative idea

Since 2014 Russian army systematically destroys Ukrainian cultural heritage. During the full-scale war, over 500 monuments of culture, architecture and religion were destroyed or seriously damaged. The goal: To talk about the fact that the targeted destruction of Ukrainian culture is a huge loss for the whole world.  Strategy:  1. We released postcards about the objects of the cultural heritage of Ukraine, each of which tells the story of a specific cultural monument. 2. We created a series of videos with world and Ukrainian celebrities, who became the voices of destroyed buildings.

Brand name: Ukrainian Institute
Advertiser / client: USAID Transformation Communications Activity in Ukraine
Product / service: Creative Campaign
Campaign name: Postcards from Ukraine
Agency network: INDEPENDENT AGENCY
Agency: KYIFORNIA / KYIV
Production company: Adje
Executive creative director: Yuriy Kurov
Creative director: Yuriy Kurov, Julia Kurova
Art director: Julia Kurova
Copywriter: Elizaveta Nevezhyna, Uliana Koinichenko
Designer: Daryna Zghurovets, Tetiana Fuks
Account director (agency): Olga Garnaga
Client account director: Maryna Irisova
Media director: Olga Syrotiuk
Managing director: Olga Sachenko
Pr director: Olga Syrotiuk, Olga Gnativ
Film production: Adje
Director: Eugene Golovatenko
Music: Alex Pustarnakov
Post production: Andrii Iholkin
Additional company: Agency Editor: Olya Dub