Energy university

Creative idea

In the winter of 2023, the government announced, in an already strained energy market, the creation of four different color-coded tariffs. This decision became the main topic of discussion in Greece, creating a huge confusion among consumers. So, we decided to highlight the problem and address it in a more humorous way, presenting a fictional energy university, where people of all ages studied to earn a degree in energy, as only then could they make the right choices. Unless, of course, they came to Elpedison, an energy provider which always offers the best to its customers.

Brand name: Elpedison
Advertiser / client: Elpedison
Product / service: Energy
Campaign name: Energy university
Agency network: MCCANN WORLDGROUP
Agency: MCCANN ATHENS
Media agency: Universal Media
Production company: Avion Films
Executive creative director: Aleka Papadia
Creative director: Konstantinos Roussakis
Art director: Olga Bellos
Copywriter: Kostas Semertzakis
Account director (agency): Stefanos Katsafouris
Managing director: Harry Parianos
Strategic planner / strategist: Venia koronidi
Senior planner: Konstantinos Antonatos
Director: Efthimis Kosemund Sanidis
Director of photography: Christos Voudouris
Music: Musou
Agency producer: Manolis Mata