Just Add Coca-Cola

Creative idea

Most AI platforms don’t recognize logos and text, and the attempts to get brand logos end up with deformed and unrecognizable results. Coca-Cola is on of the few exceptions, having become so iconic, that even AI recognizes it. We wanted to use this advantage, but we stumbled upon something else. While experimenting with AI, we discovered that adding just one word to a prompt, can give completely different results. But not just any word. The right word is “Coca-Cola”. Coca-Cola is not just a brand – it’s a feeling, a mood, an entire world of positive emotions and vibrant colors.

Brand name: Coca-Cola
Advertiser / client: Coca-Cola
Product / service: Non-alcoholic beverage
Campaign name: Just Add Coca-Cola
Agency network: INDEPENDENT AGENCY
Agency: New Moment Skopje
Media agency: New Moment Skopje
Digital agency: New Moment Skopje
Production company: New Moment Skopje
Web address: https://www.coca-cola.com/mk/mk/offerings/breaks-ai
Agency chief executive officer: Sasho Peshev
Creative director: Ilinka Crvenkovska, Toshe Arsov
Copywriter: Ilinka Crvenkovska
Designer: Anche Stamenov
Client account director: Martin Atanasovski, Dushan Shtrbac
Media director: Marijana Stojanovska
Managing director: Jelena Ivanovic
Senior planner: Biserka Velkovska Blazheva
Pr director: Eli Pesheva
Post production: Toshe Arsov, Anche Stamenov
Digital production: Viktor Zahariev
Digital strategist: Bojan Kuvendziski