Bank of Legends

Creative idea

To get Gen Z to open a bank account with K&H, we twisted the account opening bonus that all banks offer. Instead of a simple money bonus, we made this bonus available to our Gen Z audience as League of Legends digital coin, to be spent in the game. The news of this was spread by Hungary's number one LOL Twitch influencers. To make this local activation happen, we made a deal with the League of Legends HQ.

Brand name: K&H
Advertiser / client: K&H Bank
Product / service: K&H Bank
Campaign name: Bank of Legends
Agency network: VML
Agency: VML Budapest
Chief creative officer: Debbi Vandeven, Bas Korsten, Jaime Mandelbaum
Executive creative director: Karolina Galácz
Art director: Kata Bánkövy
Copywriter: Endre Minda
Designer: Mihály Ferencz, Zsolt Szabó
Account director (agency): Katinka Moldován
Strategic planner / strategist: Orsolya Heuthaler
Agency producer: Fanni Zádor