KARACA HOME FITBOWL

Creative idea

Cats always want more, and cat owners, fearing their cats might go hungry, tend to overfeed them by putting out extra food. Not knowing how much food to give can lead to cat obesity. A brand-new food bowl design allows for adjusting the amount of food cats receive, tailored to each individual cat. When cat owners visit Fitbowl.co, they enter their cat's personal data related to: breed, age, and weight. Through the site’s parametric design, the size of the bowls is adjusted accordingly. Then, orders are placed and delivered to their addresses.

Brand name: KARACA HOME
Advertiser / client: KARACA HOME
Product / service: Pet Bowl
Campaign name: KARACA HOME FITBOWL
Agency network: VML
Agency: VML Istanbul
Web address: https://fitbowl.co/indexen.php
Agency chief executive officer: Debbi Vandeven - Bas Korsten - Enis Orhun
Chief creative officer: Jaime Mandelbaum - Rafael Pitanguy - Carlos Baer
Executive creative director: Arkin Kahyaoglu
Creative director: Erdem Guler - Renan Erdener
Art director: Selver Yılmaz (creative group head) - Aybars Gürlü (art director)
Copywriter: Cem Yolal (creative group head)
Account director (agency): Pinar Ozcakir - Deniz Atalay
Client account director: Sultan Köse
Managing director: Yekta Gurel
Strategic planner / strategist: Burak Kaci
Senior planner: Beyza Sarac
Agency producer: Begum Ozkul - Fulya Akay
Additional company: Digital Creativity Head - Yener Namaz Chief Technology Officer - Hamza Erdogdu Project Manager - Murat Ozaral Account Supervisor - Ece Kuday Graphic Designer - Hakan Tahan