Penti PALPBOX

Creative idea

Being one of the largest lingerie brands in Türkiye, Penti supports women empowerment and health. (Ex: post-surgery bra/period swimsuit) Being the most common cancer type breast cancer could be prevented with early diagnosis. It was a taboo to talk about breast examination hence women didn’t know how to do it. Being a place millions of women visit everyday, to reach and educate them directly Penti created a breast cancer diagnosis training method: Palpbox. The box itself could only be opened by using 3 breast-examination moves: spiral, radial, vertical. The boxes were given as free promotional material at Penti stores.

Brand name: Penti
Advertiser / client: Penti
Product / service: Bra Box
Campaign name: Penti PALPBOX
Agency network: VML
Agency: VML Istanbul
Agency chief executive officer: Debbi Vandeven - Bas Korsten
Chief creative officer: Jaime Mandelbaum - Rafael Pitanguy - Carlos Baer
Executive creative director: Arkın Kahyaoğlu
Creative director: Erdem Güler - Renan Erdener
Art director: Selver Yılmaz(creative group head) - Eyşan Ersoy(art director)
Copywriter: Cem Yolal(creative group head) - Eda İrem Bilgin(copywriter)
Account director (agency): Merve Çiçek Tuyun
Managing director: Yekta Elvin Gürel
Strategic planner / strategist: Beliz Atalay
Agency producer: Fulya Akar(head of production) - Umut Tangör(Producer)
Additional company: CEO: Enis Orhun Brand Director: Deniz Atalay Head of Digital&Socail Communication: Sera Aktüre Social Creative Head: Yener Namaz Head Of Graphic: Hakan Tahan