SHIT

Creative idea

Colorectal cancer is the second leading cause of death from cancer in Slovenia. Mostly because patients don't react fast to the early cancer warning signs. To raise the awareness about the disease symptoms and the importance of a quick reaction we have created a billboard. And simply wrote there the most important colorectal cancer symptom, inappropriate stool, in a 4 letter word: SHIT. With a special toll-free phone number so people could react fast if they find it inappropriate. Just like they should every time they notice an inappropriate stool.

Brand name: Onkoman, Triglav Zdravje, MSD, Roche, Europlakat
Advertiser / client: Onkoman, Triglav Zdravje, MSD, Roche, Europlakat
Product / service: Colorectal cancer awareness
Campaign name: SHIT
Agency network: INDEPENDENT AGENCY
Agency: AV studio, Ljubljana
Production company: Kerozin
Web address: https://rakprebavil.onkoman.si
Creative director: Robert Bohinec, Gal Erbeznik
Art director: Vasja Grabner
Designer: Urh Kocevar
Account director (agency): Dunja Bibianko, Barbara Pirh
Pr director: Sara Svegl (Pristno)