Teddy Care

Creative idea

The creative idea behind the 'Teddy Care' campaign was to make using compresses on sick children more comfortable and less stressful. We designed a plush bear with special pockets to hold gel packs, so parents could easily use cold or warm compresses. The bear was not just a medical tool, but also a comforting toy that helped children feel better during treatment. We introduced the teddy through a trusted pediatrician influencer, which helped us combine practical healthcare with emotional support. This idea engaged parents and showed Dôvera’s commitment to caring for its clients.

Brand name: Dôvera Health Insurence
Advertiser / client: Dôvera Health Insurence
Product / service: Health insurance and health awareness
Campaign name: Teddy Care
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rasťo Bahurinský
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Marek Sivy, Matúš Pastor
Copywriter: Romana Kádeková
Account director (agency): Zuzana Lempochnerová