Red Cross Lithuania: Second Aid Kit

Creative idea

We created the Second Aid Kit – a disturbing alternative for people who do not know how to provide first aid. 50 kits were mailed to corporate businesses and influencers to raise awareness and generate shock. It contained all the necessary things after a person’s death: an urn, a mortuary body bag, mourning candles, a frame for a photo of the deceased, disposable gloves and cleaning products, the contacts of a funeral home in your city, and detailed instructions on what to do with the corpse.

Brand name: Red Cross Lithuania
Advertiser / client: Red Cross Lithuania
Product / service: First aid courses
Campaign name: Red Cross Lithuania: Second Aid Kit
Agency network: INDEPENDENT AGENCY
Agency: TRUTH Vilnius
Web address: https://antrojipagalba.lt/product/landing/
Executive creative director: Marius Mozūraitis, Ugnius Mikšta
Art director: Ugnius Mikšta
Copywriter: Marius Mozūraitis
Designer: Aistė Maknė, Ugnius Mikšta
Senior planner: Tomas Bartninkas
Photographer: Kernius Pauliukonis
Illustrator: Aistė Maknė