Let the joy of sport win

Creative idea

TIPOS is the biggest supporter of Slovak sports. Also, what we feel in the last years is, that financial support is not enough anymore, as the whole society is more and more divided and certain pressure is building up. This is also seen in sports, where the expectations of all (fans, sponsors, media) are sky high and the fundamental motivation of enjoying the game is fading. That is why TIPOS decided to bring campaign about pressure in sport.

Brand name: TIPOS
Advertiser / client: TIPOS, National Lottery Company
Product / service: National Lottery Company
Campaign name: Let the joy of sport win
Agency network: MULLENLOWE
Agency: MULLENLOWE GGK Bratislava
Additional company: Right&Stuff Production Agency
Production company: Right&Stuff
Creative director: Vlado Slivka
Art director: Branislav Mlady
Copywriter: Peter Rajcak, Mario Lapos
Designer: Tamas Bohus
Account director (agency): Katarina Prikler
Client account director: Martina Fatykova
Managing director: Marek Pajtas
Strategic planner / strategist: Robert Cyprich, Jakub Straka
Photographer: Carl Lessard
Film production: Right&Stuff
Director: Jan Svejkar
Director of photography: Radim Strelka
Music: Lavagance
Agency producer: Jozef Hupka