0,0 on the map

Creative idea

Zlatý Bažant Radler 0,0 is the most popular non-alcoholic radler beer in Slovakia. The instantly recognizable 0,0 logo is its main symbol. As the ultimate drink for athletes, it became the main sponsor of a triathlon championship at a famous sports centre. So what did we come up with? Absolutely nothing. Because the visual already existed! The running tracks at the sports centre look exactly like our 0,0 logo... showing that our radler is a perfect match for the race.

Brand name: Heineken, Zlatý Bažant Radler 0,0 %
Advertiser / client: Heineken
Product / service: Sponsorship of Triathlon race
Campaign name: 0,0 on the map
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rasťo Bahurinský
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Martin Jaňák
Copywriter: Michal Roháček
Account director (agency): Petra Kalmárová