Miele Laundry Records

Creative idea

Miele’s washing machines are among the quietest in the category, but few people have heard about it. So we took a real working laundry and turned it into a recording studio. Laundry Records. And we kept all the washing machines. 
 We recorded a legend of Russian pop music playing his new song in the studio right next to working washing machines, and released the video for everyone to see and hear. And then let any willing musician come and record their own tracks in the studio, which we all realeased as music videos and a full album.

Brand name: Miele
Advertiser / client: Miele CIS
Product / service: Washing machines
Campaign name: Miele Laundry Records
Agency network: SERVICEPLAN
Agency: Serviceplan Russia, Moscow
Web address: https://stirio.miele.ru
Executive creative director: Jason Romeyko (WW ECD), Evgenia Arabkina (ECD Russia)
Art director: Ksenia Golovina, Anastasia Khizovets, Anna Kuptsova
Copywriter: Andrey Artyushin
Designer: David Handamov, Maxim Kazantsev
Account director (agency): Sergey Soin, Ruslan Gadeev
Managing director: Olga Starichenko
Strategic planner / strategist: Anastasia Boykova