WWF - The Deforestation Marathon

Creative idea

Illegal logging is a topic that became less and less interesting for people in Romania. In order to draw people’s attention, we partnered up with Andrei Roșu, leading lifestyle and well-known sports influencer, widely followed by people who want to change themselves into a better, healthier version. On that note, people tuned in to watch his journey but to everyone’s shock, they faced the desolating remains of the secular virgin forests. For 3 consecutive days, Andrei live broadcasted his solitary race and what’s left behind illegal logging, gathering thousands of reactions.

Brand name: World Wide Fund for Nature (WWF)
Advertiser / client: World Wide Fund for Nature (WWF)
Product / service: NGO
Campaign name: The Deforestation Marathon
Agency network: INDEPENDENT AGENCY
Agency: KUBIS BUCHAREST
Additional company: Rogalski Damaschin
Creative director: Alin Marghidanu
Art director: Andrei Deteșan ; Alina Raduț
Copywriter: Alexandra Cristu
Account director (agency): Cristina Schițco; Camelia Matei
Client account director: Hanny Bratu
Media director: Dorian Ilie
Strategic planner / strategist: Ștefan Chirițescu
Director of photography: Ionuț Avădanei; Alexandru Prepeliță
Post production: Marian Ciungu
Additional company: Agency: Maria Teodorof, Group Creative Director Bianca Mănescu, Head of Strategy Sebastian Luba, Head of Social Media Maria Man, Social Media Manager Dani Ivan, Front-end Team Leader Anca Masek - Senior Art Director Client: Magda Munteanu, Communication Specialist Forests Radu Melu, National Forests Manager Bianca Ștefănuț, Social Media Specialist