Hungarians to Mars

Creative idea

During the economic downturn, premium telco provider Telekom, aimed to retain customers by highlighting the value-packed benefits of their subscriptions. Rather than traditional advertising, they decided to create a content-based brand ecosystem. Enter 'Hungarians to Mars!'—a co-created mockumentary series depicting a small enterprise inadvertently becoming a NASA contractor. In a country where we can hardly build decent highways, Telekom produced a series about rocket-building for Mars. Leveraging the series, we crafted numerous humorous commercials, displays and social media assets, showcasing over 80 'goodies' that make Telekom the most valuable choice, even in times of crisis.

Brand name: Magyar Telekom
Advertiser / client: Magyar Telekom
Product / service: Telecommunication
Campaign name: Hungarians to Mars
Agency network: INDEPENDENT AGENCY
Agency: Mito, Budapest
Media agency: Wavemaker Hungary
Agency chief executive officer: Dániel Kövesházi
Chief creative officer: Gergely Marosi, Balázs Pőcze
Creative director: Dániel Ördög-Kovács
Art director: Péter Lukács, Péter Maglai
Copywriter: István Csuhai, Bence Bán
Designer: Viktória Mezey, Júlia Mészáros
Account director (agency): Edina Egyházy, Orsolya Nagy-Sándor, Eszter Debrenszki, Patrik Gál
Strategic planner / strategist: Virág Kiss
Film production: KMH Film Kft.