The Album

Creative idea

Brands often place their products in music videos. But to present their whole brand philosophy, Fashion Days decided to do something radically different – create a whole album in collaboration with provocative and influential Bulgarian singer Papi Hans: the album 12. 12 songs. 12 music videos. One grand storyline. After the release of each video, Fashion Days gave a direct link to all the clothes used in it, as well as a series of their own of behind the scenes footage, thus turning the series in the biggest editorial ever

Brand name: Fashion Days Bulgaria
Advertiser / client: Fashion Days Bulgaria
Product / service: Fashion Days - Online fashion retailer
Campaign name: The Album
Agency network: INDEPENDENT AGENCY
Agency: HUMAN, Sofia
Production company: HUMAN Production
Executive creative director: Alexander Bratimirov
Creative director: Konstantin Trendafilov
Agency producer: Nikola Tsanov