Honey Cafe Rebranding

Creative idea

Honey Confectionery is renowned for its innovative desserts. However, its old logo and color scheme didn’t reflect its culinary sophistication. The rebranding embodies Honey’s complex fusion of exotic, local, and international ingredients, presenting unique tastes like candies with Ukrainian herbs and black chokeberry. To help explore the variety of desserts (100+ items), we developed a 'From Pleasure to Surprise' scale. We reinvented the identity to showcase the layered textures, scents, ingredients, and artistry of each dessert, moving beyond mere taste. By deconstructing desserts into ingredients depicted in varied forms and colors, we uncover their core before customers experience it firsthand

Brand name: Honey Cafe
Advertiser / client: Honey Cafe
Product / service: Patisserie
Campaign name: Honey Cafe
Agency network: INDEPENDENT AGENCY
Agency: ISD Group (Kyiv)
Agency chief executive officer: Viktor Shkurba
Creative director: Viktor Shkurba
Art director: Iryna Lipavska
Copywriter: Uliana Koinichenko
Designer: Karyna Kutsenko
Account director (agency): Svitlana Myronchuk
Client account director: Yaroslava Kravets
Strategic planner / strategist: Michael Traverse
Senior planner: Maria Mishchenko
Additional company: Oksana Chumak – Strategist Marharyta Nazarenko – Strategist Tasha Leus – Junior Designer Vitalina Lopukhina – Сalligrapher Andrii Gorlov – 3d Artist Stanislav Zavertailo – CEO, Honey Anna Zavertailo – CBDO, Honey Victoria Mular – COO, Honey Maryna Frolova – Сreative and Brand Director, Honey Eugenia Chabanova – Content Director, Honey Svitlana Melnychenko – Packaging Production Manager, Honey